The Essence of Rural Marketing


The Essence of Rural Marketing

Author : Dr. Anup Raj

ISBN : 9788195012091

1st Edition, 2024


The Essence of Rural Marketing presents a concise overview of rural marketing concepts and strategies along with relevant examples and short cases. Special emphasis has been given on topics that plays a transformative role in rural and sustainable development, such as bottom of pyramid marketing, rural institutions, technology and innovation. This book is designed to be handy to students for quick preparations of exams and interviews.


There are no reviews yet.

Be the first to review “The Essence of Rural Marketing”

Your email address will not be published. Required fields are marked *